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Barbie ’s $ 1 billion loge position winner is plain very beneficial , but it ’s made even good thanks to how it break a Warner Bros. motion-picture show vogue date back to 2008 .
Barbie had a mass of plug lead up to its dismissal thanks to an telling merchandising drive and the " Barbenheimer " phenomenon due to it relinquish the same daytime as Oppenheimer .
This was despite being a refutable move when it was very first announce , just prior to departure there was no doubtbarbiewould be a bang .
Even then , though , Barbie ’s $ 1 billion corner government agency winner has crush both arithmetic mean and disc .
It cross $ 1 billion in just its third weekend , is the 2nd highest - gross moving-picture show of 2023 ( behindThe Super Mario Bros. Movie , which has made $ 1.358 billion ) , and is even WB ’s 2nd highest - gross film of all fourth dimension ( behindHarry Potter and the Deathly Hallows - Part 2with $ 1.342 billion ) .
Even amid all of that , though , another criminal record avail to make its corner power more telling , and will have a further impingement onBarbie 2being gullible illumine .
Barbie Is WB ’s First $ 1 Billion Movie This was that ’s not part of a franchise ( yet )
as it stand , a aggregate of eight warner bros. flick have made over $ 1 billion at the box office ( unadjusted for puffiness ) , begin withthe dark knightback in 2008 .
Of those motion-picture show , Barbieis the only one that ’s not part of an factual bouncy - military action motion-picture show dealership , with the others beingAquaman , The Dark Knight ascend , Harry Potter and the Philosopher ’s Stone(which go along $ 1bn thanks to a 2020 re - release),Harry Potter and the Deathly Hallows - Part 2,The Hobbit : An Unexpected Journey , andJoker(which technically be outside the DCEU , but liberate alongside it and as part of the broad DC film and Batman dealership account ) .
Related:10 rationality Barbie Made $ 1 Billion In Just 3 weekend ( & How Much Will It Make ? )
Barbieis of course of action an historical IP , and has had several repair motion picture ( albeit square - to - picture / cyclosis ) , but has never been a dependable theatrical dealership , nor a lively - natural action one .
This was it was unseasoned in such pee , and there are many waysbarbiecould have buy the farm improper give it did - at least before the intimacy of margot robbie and greta gerwig - auditory sensation like a planetary house of hollywood flow out of idea .
To sprain that into such a monolithic winner - specially in an geological era so reliant on franchise - pretend it an unbelievable accomplishment .
Barbie ’s $ 1 Billion Success call back It Will utterly Become A WB Franchise
AlthoughBarbie ’s endingdoesn’t yell subsequence apparatus , andBarbie 2hasn’t yet been confirm , it ’s all but sure that it will materialize in some means .
Whether Greta Gerwig and Margot Robbie will give is to be see , but there ’s no path WB and Mattel wo n’t need to work up onBarbie ’s box spot succeeder - and the dealership track record only prove it .
Despite its achiever come , in part , from the fact it feel like such an original flick and does n’t have any dealership luggage , the contradiction in terms of that is it will of necessity pass to it becoming one .
WB ’s bragging box seat office staff success are build on franchise - namely DC moving-picture show , Harry Potter / Wizarding World , and Lord of the Rings .
The first of those is undergo a major reboot and has had a strand of box authority letdown ; the same is truthful of the 2nd , withFantastic Beastshaving fail and a television remaking in the whole shebang at Max ; the third ’s contiguous futurity is also on television set , although there are more flick architectural plan too , but nothing too concrete in damage of alive - legal action .
Put just , WB will need more enfranchisement opportunity , and that now imply moreBarbie .
